I had an interesting call this morning with one of the largest health club media and marketing networks. Here's a recap of the limitless ways to connect with an audience at the gym. Keep in mind, if you have an idea that is not on the list, you can probably do it anyway. If you can imagine it, you can advertise on it.
1. Panel advertising. Think of these as indoor billboards.
2. Digital advertising. Clubs can accommodate full-motion or static digital images. These screens can run TV feeds, real-time data, etc.
3. Branded club equipment: yoga mats, shower mats, shower stalls, trampolines, dumbbells, soap dispensers etc.
4. Mirror swipes/decals
5. Column wraps
6. Branding on apparel for club personel (instructors, personal trainers, etc)
7. Sponsorships of key club areas (lounges, spinning room, yoga studio, etc)
8. Sampling
9. Sweepstakes
10. Event marketing
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